Investing in Artificial Intelligence: Key Trends for Funds

Methodology: A Fund-Focused View on AI Investment Dynamics

This article draws from market reports, fund manager insights, and AI ecosystem analyses to outline the main trends shaping how venture, growth, and corporate funds are investing in artificial intelligence today. We look at deal activity, sector focus, and strategic themes guiding capital allocation.

In Brief: What Funds Need to Know

• AI deal volume remains strong, with funds focusing on core infrastructure, applied AI, and ethical frameworks.

• Large funds and corporate VCs are increasingly backing AI tools that reshape entire industries.

• Geopolitics, regulation, and responsible AI principles are playing a bigger role in diligence.

• The next wave of winners may emerge from vertical AI not general-purpose models.

AI Investment Is Maturing But the Opportunity Remains Huge

Over the past decade, funds have steadily increased their exposure to artificial intelligence. From early bets on core machine learning platforms to today’s more refined focus on vertical applications (healthcare AI, legal tech AI, climate AI), the landscape has evolved.

AI deal activity remains resilient even in cautious markets, as funds seek companies offering real, scalable applications rather than AI hype.

According to PitchBook, AI and machine learning startups captured over $50 billion in venture funding globally in 2024, with enterprise AI infrastructure and applied AI solutions leading the way.

Key Trend 1: From General AI to Vertical AI

• Fund managers are shifting attention from general-purpose AI tools to sector-specific solutions. Why?

• Vertical AI startups typically show faster paths to product-market fit.

• Customers value AI embedded in their existing workflows (e.g., legal document review, clinical trial analysis).

• Regulatory clarity is stronger in narrow-use cases.

Funds investing in AI are looking for companies that deeply understand their end markets, not just ones building horizontal tools.

Key Trend 2: Responsible AI Moves Front and Center

Ethical AI isn’t just a discussion point anymore, it's a diligence priority.

LPs increasingly expect funds to assess AI safety, bias mitigation, and explainability during investment screening. Startups offering transparency features (e.g., model audits, bias dashboards) are gaining an edge in fundraising.

Funds that position themselves as champions of responsible AI will not only de-risk portfolios but also build brand credibility with partners and regulators.

Key Trend 3: Corporate Venture Capital Is Leading in AI Scaling

Corporate funds are playing a growing role in AI funding rounds especially at the growth stage. Why?

• AI solutions often require integration with large enterprise systems.

• Corporate VCs provide go-to-market pathways AI startups need to scale.

• Strategic investors are focused on AI that directly augments their core business lines.

We see funds co-investing alongside corporates in areas like AI-driven cybersecurity, supply chain optimization, and predictive analytics.

Final Thought: What’s Next for AI-Focused Funds?

The AI gold rush is shifting from model-building to real-world deployment. Funds that succeed will:

• Back founders solving specific industry problems.

• Prioritize responsible, explainable AI.

• Align with partners who can accelerate adoption at scale.

For investors, artificial intelligence isn’t just a theme, it's becoming an essential part of any modern portfolio.

A summary of Mandalore Partners’ portfolio companies’ impact - 2024

Executive Summary

Mandalore Partners is a leading impact investor, committed to generating positive change alongside strong financial returns. We strategically invest in innovative companies that leverage impact as a driver of performance and differentiation. This report showcases the tangible impact achieved by our portfolio companies in 2024, highlighting their contributions to a healthier, more inclusive, and sustainable world.

Our portfolio companies have collectively improved the well-being of over 81,000 individuals through access to healthcare and optimized work environments. They have facilitated economic empowerment for women in emerging countries, enabling financial stability and skills development. Furthermore, they have enhanced emergency response capabilities, protecting a territorial area of 126,021 km² and improving public safety. Finally, our portfolio companies have empowered organizations to effectively measure and optimize their impact, driving accountability and transparency in the impact sector. These achievements demonstrate the power of impact investing to create a better future, and underscore Mandalore Partners' leadership in driving positive change.

Our Approach to Impact

At Mandalore Partners, we invest in high-growth potential companies that leverage impact as a driver of performance and differentiation. Unlike traditional investment funds, we work closely with our portfolio companies to structure and maximize their impact while ensuring profitable and sustainable growth. Our approach is built on rigorous criteria for evaluating and supporting businesses, focusing on innovative business models that can positively transform their markets.

Our Investment Thesis

We invest in companies that use technology and innovation to address major challenges and have strong scalability potential. Our portfolio consists of companies that meet three fundamental criteria:

Measurable and Tangible Impact: We ensure that companies deliver verifiable value to their stakeholders, with clear performance indicators.

Solid and Scalable Business Model: Impact should not be a constraint but rather an accelerator of growth.

Sustainable Competitive Advantage: We seek companies that can innovate and distinguish themselves sustainably in their market.

We don’t just invest: we actively collaborate with leadership teams to refine their strategy, structure their impact, and strengthen their market positioning.

Our Differentiation

Unlike conventional investment funds, Mandalore Partners does not position itself as an impact fund, but as a pragmatic investor who integrates impact as a lever for value creation. Instead, it actively supports its portfolio companies to align growth with impact without compromising on performance and adopts a targeted sector approach, focusing on technology companies with real potential to transform their markets.

Our Companies and Their Impact

We have invested in several companies that integrate impact as a core element of their business model:

Capsix
Capsix is developing a revolutionary robotic solution to democratize access to body care and reduce chronic pain. This innovation enables broader and more accessible treatment, particularly in workplaces where preventing musculoskeletal disorders (MSDs) is essential.

Isahit
Isahit operates a digital micro-work platform that provides economic opportunities to women in developing countries. It combines social impact and economic performance by meeting corporate needs while promoting the financial empowerment of its workers.

AUM Biosync
AUM Biosync develops AI-driven solutions to improve the quality of life for shift workers. Its goal is to optimize biological rhythms and reduce negative health impacts.

Impact Track
Impact Track offers a platform that helps impact-driven organizations measure and optimize their results. Its data-driven approach structures impact measurement and attracts funding.

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Capsix

Source used for this section: Résultats Impacts iYU Capsix

Capsix has developed a cutting-edge robotic solution designed to democratize access to physical care and reduce chronic pain, especially in environments where musculoskeletal disorders (MSDs) are prevalent. By focusing on improving employee wellness and preventing injuries, Capsix contributes to healthier and more productive workplaces. The innovative approach is particularly beneficial in industries where physical labor is required, offering workers accessible and effective solutions for chronic pain management and overall well-being.

Figure 1: iYU massage robot by Capsix

In 2023, Capsix achieved notable improvements across several key impact indicators. These results were based on a study spanning two months, conducted on a stressed population of 27 people, during which participants received 20 minutes of IYU massages twice a week. The solution led to a significant reduction in stress levels, with a decrease of 37%, and anxiety was reduced by 64%. Depression levels saw a 33% reduction, and latency (the time it takes for users to feel the benefits of the solution) decreased by 44%. Additionally, users experienced a 25% reduction in various disorders and an 11% improvement in overall physical condition. Serenity and calmness were also notably improved, with increases of 11% and 12%, respectively.

In another study conducted over five weeks, Capsix examined the impact of its solution on individuals suffering from chronic back pain. This study involved a group of 30 participants who received IYU massages for 30 minutes twice per week. Their results were compared with those of two other groups: one that combined 15 minutes of exercise with 15 minutes of IYU, and another that combined 15 minutes of exercise with 15 minutes of relaxation. The findings demonstrated that Capsix's robotic solution significantly alleviated physiological stress, improved perceived health, and enhanced cognitive performance. Sleep disorders were reduced, and participants reported notable improvements in flexibility, muscular endurance, and postural stability.

These benefits not only contribute to the well-being of individuals but also support businesses in creating more resilient and productive workforces. Through its innovative approach, Capsix continues to drive positive change in workplace health, offering scalable solutions that enhance both physical and mental wellness, ultimately contributing to the long-term success of its users and clients alike.

Figure 2. Results of a study spanning two months in 2023, conducted on a stressed population of 27 people, during which participants received 20 minutes of IYU massages twice a week.

Figure 3: Changes in Stress, Anxiety, and Depression Levels after the Capsix study spanning two months in 2023, conducted on a stressed population of 27 people, during which participants received 20 minutes of IYU massages twice a week.

Figure 4: Changes in Sleep Quality, Latency, and Disorders after the Capsix study spanning two months in 2023, conducted on a stressed population of 27 people, during which participants received 20 minutes of IYU massages twice a week.

In 2024, Capsix conducted a study evaluating the efficacy of its iYU robotic massage solution in alleviating low back tension and improving overall well-being. Over five weeks, 30 participants were divided into three groups: one receiving 30-minute iYU massage sessions twice per week, another combining 15 minutes of exercise with 15 minutes of iYU, and a third combining 15 minutes of exercise with 15 minutes of relaxation. The group that received iYU massages demonstrated remarkable improvements, including a 63% reduction in physiological stress (measured via cortisol levels) and a 31% decrease in perceived stress. Pain levels were reduced by 48%, while functional capacity showed significant enhancements, with a 39% and 60% increase in the Biering-Sorensen and Shirado-Ito tests, respectively. Sleep disruption decreased by 24%, and insomnia levels dropped by 28%. Participants also reported a 14% increase in perceived quality of life, a 29% improvement in well-being, and a 20% boost in recovery. These findings underscore iYU’s effectiveness in addressing both physical and mental health challenges, further solidifying Capsix’s impact in promoting holistic wellness.

Figure 5: Changes in Functional Capacity Markers after a Capsix study spanning five weeks in 2024, conducted on 30 participants receiving iYU robotic massages and/or exercise

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Isahit

Source used for this section: Annual Impact Study June 2022 - May 2023

Isahit is a key player in digital and economic inclusion, providing women in emerging countries with income opportunities while equipping them with valuable digital and professional skills. The platform operates on a dual model: offering supplemental income while fostering sustainable skills development, ensuring long-term employability and financial stability. Unlike other micro-work platforms often criticized for precarious labor conditions, Isahit prioritizes structured, meaningful engagement. By offering a framework that extends beyond immediate compensation, the platform supports professional growth, personal empowerment, and community-building.

Figure 6: Isahit Platform

The impact of Isahit is primarily reflected in the economic and professional empowerment of its beneficiaries. On average, HITers who left the platform positively earned €1,306, demonstrating the platform’s role in providing tangible financial opportunities. More than half of them, 56%, reported being able to save money, indicating improved financial stability. This economic impact is reinforced by Isahit’s structured approach to work, which differs from other micro-task platforms by offering a more sustainable and empowering experience. Rather than being limited to short-term gigs, HITers gain exposure to structured work that enhances their professional trajectory.

A key differentiating factor of Isahit is its educational and community-driven approach. The platform provides 56 free digital courses, enabling users to develop skills that align with market demands. This commitment to continuous learning is reflected in user satisfaction, with 91% of HITers reporting that the digital skills acquired on the platform met their expectations. The experience gained on Isahit is widely recognized as an asset in job searches, with 80% of HITers considering it a valuable professional credential. Furthermore, the platform serves as a catalyst for personal growth, with 70% of users stating that Isahit has helped them achieve or will help them achieve their personal projects.

Figure 7: Effects of Isahit on personal growth

The social impact of Isahit extends beyond skills development and financial gains. The sense of belonging to an international community plays a crucial role in the empowerment of HITers, with 88% of users recognizing the added value of being part of such a network. This community aspect fosters confidence, motivation, and experience-sharing, creating an environment conducive to long-term professional integration. Data also highlight significant improvements in soft skills and workplace readiness. Before joining the platform, 69% of HITers felt confident in themselves, a figure that rose to 96% after leaving. Similarly, the ability to make independent decisions improved from 69% to 95%, while comfort with entering the job market increased from 50% to 92%. These metrics underscore the role of Isahit in strengthening self-esteem, autonomy, and employability.

Figure 8: Effects of Isahit on growth in confidence and workplace readiness

Isahit’s model not only provides income but also facilitates the successful transition of HITers into the workforce. One of the most concrete indicators of impact is the realization of life projects. During the study period, 64 HITers, representing 5.2% of those who left the platform, successfully completed their professional projects after working more than 50 hours on Isahit. This data highlights the platform’s ability to serve as a stepping stone for users aiming to launch careers, businesses, or educational endeavors.

While Isahit has demonstrated a strong and measurable impact, challenges remain in sustaining its long-term effects. Ensuring that HITers continue to benefit from their experience beyond their time on the platform is a key priority. Expanding training offerings, particularly through certified learning paths, could further enhance employability and career prospects. Additionally, diversifying task opportunities to better align with individual aspirations may strengthen the platform’s role in career development.

Ultimately, Isahit goes beyond being a simple micro-work platform by integrating income generation, skills training, and personal development into a cohesive model. The high recommendation rate of 84% from HITers reflects strong overall satisfaction and confidence in the platform’s ability to drive meaningful change. By fostering digital and economic inclusion, Isahit empowers women to build stable and ambitious futures, contributing to a more inclusive global workforce.

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AUM Biosync

Source used for this section: https://page.impacttrack.org/aum-biosync 

AUM Biosync is dedicated to enhancing the quality of life for workers in high-risk and shift-based professions through AI-driven solutions that optimize biological rhythms and improve operational efficiency. By equipping emergency response teams, firefighters, and public service personnel with innovative tools, AUM Biosync contributes to improved health, safety, and performance across its client organizations. The company’s growing impact is evident in key performance indicators, reflecting its expanding role in optimizing emergency response operations and strengthening public safety infrastructure.

Figure 9: AUM Biosync platform

Between 2022 and 2024, AUM Biosync saw a substantial increase in engagement and operational reach. The total number of individuals engaged across its client base rose from 54,600 in 2022 to 81,053 in 2024, with the number of voluntary firefighters increasing from 42,700 to 56,724 over the same period. This expansion underscores AUM Biosync’s role in fostering workforce participation and strengthening emergency response capacity.

Figure 10: Total Number of personnel Engaged Across Clients (2022 vs 2024)

Operational impact has also grown significantly. The annual number of emergency interventions performed by AUM Biosync’s client organizations more than doubled, increasing from 895,000 in 2022 to 1.82 million in 2024. This surge highlights the efficiency gains facilitated by the company’s solutions, which enhance risk analysis, response coordination, and overall service delivery. 

Figure 11: Annual Interventions Conducted by Clients (2022 vs 2024)

The company’s impact extends beyond operational improvements to broader social contributions. In 2024, AUM Biosync donated €69,000 to charitable organizations supporting children, including initiatives for firefighter orphans and programs such as Pompy l’ourson and Rêves de gosses. Additionally, the total territorial area protected by client organizations increased from 94,000 km² in 2022 to 126,021 km² in 2024, reflecting a significant expansion in service coverage.

Figure 12: Territorial Area Protected by Clients (2022 vs 2024)

AUM Biosync's products and services receive strong endorsements from users, particularly in their ability to enhance emergency response efficiency, operational alignment, and crisis management. 69.7% of users strongly agree that the company's solutions contribute to the equitable and sustainable distribution of emergency services, ensuring fair access to critical interventions. Furthermore, 70.1% believe that AUM Biosync’s offerings effectively meet professional and operational expectations, reinforcing their relevance in real-world applications.

In terms of risk management, 72.9% of respondents strongly agree that AUM Biosync’s solutions enhance risk analysis and response coverage efficiency, making them a vital tool for decision-making in high-pressure environments. Additionally, 65.8% of users acknowledge that these tools improve the accessibility and sustainability of civic engagement, reflecting their role in supporting volunteer and professional emergency responders.

A particularly notable impact is seen in crisis understanding and resilience, where 76.3% of respondents affirm that AUM Biosync’s solutions help them better comprehend the complexity of major crises and resilience factors. This highlights the company's contribution to strengthening preparedness and response strategies in high-risk situations.

Financial Commitment to Protection and Safety

AUM Biosync’s client organizations collectively allocate significant resources toward the protection of people and assets. In 2024, the total budget dedicated to safeguarding personnel and infrastructure reached €2,477,300,711. This substantial investment underscores the critical role that AUM Biosync plays in optimizing resource allocation and ensuring cost-effective emergency management strategies. By integrating AI-driven predictive analytics and data-driven decision-making tools, AUM Biosync helps its partners maximize the efficiency of their financial commitments, ensuring that every euro spent contributes to enhanced safety and operational effectiveness.

The allocation of these funds supports a wide range of activities, including training programs for emergency responders, the acquisition of cutting-edge safety equipment, and the development of digital platforms for improved situational awareness. These financial investments are crucial in enabling organizations to anticipate risks, coordinate interventions more effectively, and minimize response time in critical situations.

Enhanced Emergency Response Capabilities

The operational effectiveness of AUM Biosync’s solutions is further demonstrated by the dramatic rise in emergency response activities. The total number of annual interventions conducted by client organizations surged from 895,000 in 2022 to 1,820,189 in 2024. This near doubling of interventions underscores the enhanced efficiency and coordination facilitated by AUM Biosync’s AI-powered technology, which streamlines intervention processes and improves overall response time.

By leveraging real-time data analytics and intelligent resource allocation, AUM Biosync enables emergency responders to prioritize incidents based on severity, optimize dispatch routes, and minimize delays. These improvements have a direct impact on public safety outcomes, reducing casualties and mitigating the impact of critical incidents. Additionally, the platform’s ability to analyze historical data allows for proactive risk assessment, helping organizations implement preventive measures and allocate resources more effectively before emergencies arise.

Figure 13: Total number of annual interventions conducted by client organizations (2022 vs 2024)

Strengthening Workforce Engagement

AUM Biosync’s impact is also reflected in the increasing number of personnel engaged across its client organizations. From 2022 to 2024, the number of individuals participating in emergency and protective services rose from 54,600 to 81,053. This expansion signifies the company’s effectiveness in fostering workforce engagement and reinforcing public service infrastructure. The growing number of engaged personnel highlights an increasing reliance on AUM Biosync’s technology to support first responders and ensure their well-being during high-pressure operations.

In particular, the number of voluntary firefighters has grown significantly, increasing from 42,700 in 2022 to 56,724 in 2024. This trend suggests that

AUM Biosync’s solutions not only optimize emergency response efforts but also enhance the appeal of volunteer service by providing better working conditions, more predictable schedules, and greater support for personnel. The ability to manage workloads more effectively and mitigate fatigue has been a key factor in retaining skilled professionals and encouraging new recruits to join the workforce.

Figure 14: Total Number of Personnel Engaged Across Clients (2022 vs 2024)

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Impact Track

Source used for this section: https://page.impacttrack.org/impact-track 

In a landscape where impact measurement is increasingly essential for businesses, investors, and associations, Impact Track serves as a strategic enabler by providing a robust methodological framework and specialized tools for assessing and demonstrating impact. The platform goes beyond traditional data tracking, transforming how organizations approach impact measurement by making best practices more accessible. By equipping organizations of all sizes with advanced impact measurement capabilities, Impact Track fosters data-driven decision-making and enhances strategic planning to maximize long-term outcomes.

Figure 15: Impact Track platform

A core strength of Impact Track is its ability to cultivate sustained engagement in impact measurement. Rather than serving as a one-time reporting tool, the platform integrates impact tracking into organizational workflows, enabling continuous improvement. This is reflected in user behavior, with 60.5% of organizations continuing to measure their impact beyond their initial subscription. Such long-term adoption underscores the platform’s effectiveness in embedding impact measurement as a sustainable and strategic practice.

Beyond operational benefits, Impact Track strengthens organizational credibility and visibility. In an environment where transparency and verifiable impact data are critical to securing stakeholder trust, the platform enables organizations to substantiate their claims with concrete evidence. As a result, 57.9% of users report that Impact Track has enhanced their project credibility, improving their ability to engage investors, funders, and beneficiaries. Furthermore, 59.5% of users feel confident in independently managing their impact measurement, demonstrating the platform’s role in fostering internal capacity and long-term autonomy

The adoption and utilization of Impact Track have grown significantly, as demonstrated by key performance indicators. The number of active projects tracked on the platform increased from 288 in 2023 to 359 in 2024, reflecting expanding engagement. Additionally, user satisfaction with training and support improved from 93.8% in 2023 to 97.2% in 2024, reinforcing the platform’s commitment to continuous service enhancement.

Despite strong adoption and satisfaction levels, opportunities for improvement remain. The user renewal rate stands at 43%, indicating that while nearly half of users continue beyond their initial subscription, there is room to further enhance retention. Offering more flexible plans, advanced analytical tools, and tailored support services could help convert a higher percentage of initial users into long-term subscribers. Additionally, Impact Track’s model could be adapted for new sectors, such as public administration and local governments, broadening its reach and relevance.

Impact Track is more than a technological solution; it is a driver of transformation in impact measurement practices. Its influence extends beyond the number of projects tracked, promoting a culture of rigorous, transparent, and effective impact evaluation. By equipping organizations with the tools needed to measure and optimize their impact, Impact Track is playing a critical role in strengthening accountability and fostering strategic decision-making across the impact sector.

Figure 16: User Feedback on Impact Measurement and Platform Usability

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Conclusion

Mandalore Partners is dedicated to building a future where positive impact and financial success go hand-in-hand. We believe that investing in companies that are committed to solving critical challenges is not only the right thing to do, but also a smart investment strategy. The achievements of our portfolio companies, as detailed in this report, demonstrate the power of impact investing to create a better world.

By leveraging innovation, technology, and a rigorous impact measurement framework, we are confident that our portfolio companies will continue to generate significant positive change while delivering strong financial performance. Mandalore Partners remains committed to our mission of investing in a better future, and we invite you to join us on this journey.

Corporate Venture Building : un levier stratégique pour les conseils d’administration

À l’ère du digital, la survie des grandes entreprises dépend de leur capacité à innover rapidement. Alors que l'espérance de vie moyenne d'une entreprise est passée de 90 ans en 1935 à un peu plus de 10 ans aujourd’hui, les conseils d’administration doivent désormais jouer un rôle actif dans la transformation de leurs organisations.

Le Corporate Venture Building : une réponse stratégique

Le Corporate Venture Building (CVB) s’impose comme un levier stratégique puissant pour créer de nouvelles sources de revenus tout en renforçant la résilience de l’entreprise. Ce modèle hybride permet de :

• Tirer parti des actifs internes (clients, données, expertise sectorielle…)

• Reproduire l’agilité des start-ups

• Réduire les risques tout en accélérant l’innovation

Selon les experts, les entreprises qui adoptent ce modèle peuvent multiplier par 14 leurs chances de bâtir un business à forte croissance par rapport aux start-ups classiques.

🎯 4 leviers clés pour réussir un programme de Corporate Venture Building

Fixer des objectifs clairs et ambitieux

Définir une vision long terme, des axes de développement prioritaires, et des indicateurs de performance (OKR) est essentiel. Le conseil d’administration doit aussi statuer tôt sur la stratégie : spin-in (intégration au cœur de l’entreprise) ou spin-out (filiale autonome).

Adopter une logique de portefeuille et de financement progressif

Plutôt que de miser sur un seul projet, les entreprises les plus performantes adoptent une approche portefeuille, avec des décisions d’investissement basées sur des étapes clés (stage-gates). Cela permet d'optimiser le capital investi tout en réduisant les risques.

Mettre en place une gouvernance agile

L’un des freins majeurs à l’innovation est la lenteur des processus décisionnels. Pour réussir, il faut donner aux équipes une réelle autonomie, instaurer un cadre clair, et s’inspirer des meilleures pratiques des fonds de capital-risque.

Attirer et fidéliser les meilleurs talents entrepreneuriaux

Le succès d’un corporate venture repose sur ses fondateurs. Il faut savoir attirer des profils entrepreneurs/intrapreneurs et mettre en place des systèmes d’incentives inspirés des start-ups (participations, phantom shares, autonomie stratégique…).

📌 Leçons du terrain : le cas Axiata Digital

Le groupe télécom Axiata a lancé son programme de CVB en 2014. Résultat : des filiales comme Boost (wallet), ADA (data & marketing) ou Aspirasi (micro-financement) ont levé plus de 100 millions de dollars et généré des relais de croissance majeurs.

Leur recette du succès ?
👉 Une gouvernance claire, un capital dédié, des équipes autonomes, et une approche rigoureuse du portefeuille.

✅Pourquoi les conseils d’administration doivent s’impliquer dès aujourd’hui

Dans un monde où l’innovation est une question de survie, les conseils d’administration doivent :

• Challenger la vision long terme

• Soutenir l’investissement dans des projets disruptifs

• Créer un environnement favorable à l’expérimentation et à la prise de risque contrôlée

Le Corporate Venture Building est bien plus qu’un buzzword. C’est une stratégie d’innovation structurée, mesurable et scalable, capable de transformer en profondeur les modèles économiques.

Cap Table Management and Adverse Talent Selection: Navigating the Startup Growth Minefield

What Is a Cap Table and Why It Matters

A cap table tracks ownership stakes, including founders, employees, investors, and option holders. It determines who owns what—and by extension, who has power and incentives. A clean, transparent cap table is essential for:

• Attracting investors

• Retaining top talent

• Making strategic decisions

The Link Between Cap Tables and Talent

Early hires are often granted equity in lieu of high salaries. But if the cap table becomes bloated or unbalanced, top talent may be disincentivized. For example:

• Too little equity left in the option pool = weak incentive for new hires

• Over-diluted founder stakes = loss of strategic vision

• Complex or unclear ownership = legal or trust issues

This can result in adverse talent selection—where top candidates decline offers due to poor equity packages or unclear growth prospects, leaving the company with suboptimal hires.

Avoiding Adverse Selection

• Plan the Option Pool Early: Allocate enough equity for future hires. Revisit regularly.

• Balance Stakeholder Interests: Align investor returns with talent retention.

• Be Transparent: Clearly communicate equity value, vesting schedules, and growth potential.

• Seek Legal Expertise: Poorly structured cap tables can have long-term legal and tax consequences.

Long-Term Cap Table Strategy

Managing a cap table isn’t just about this round—it’s about the next 5 to 10 years. Founders should:

• Model dilution scenarios in advance

• Keep clean records and use tools like Carta or Pulley

• Align equity strategy with business milestones

Conclusion

Cap table management is one of the most underappreciated disciplines in startup building. Done well, it becomes a growth enabler. Done poorly, it becomes a silent killer. When combined with smart hiring strategies and transparent communication, it lays the foundation for sustainable growth and a high-performing team.

Private Equity in Company Building: Fueling Long-Term Growth

Private equity (PE) is often associated with large-scale buyouts, corporate restructuring, and financial engineering. However, in recent years, PE has increasingly positioned itself as a powerful partner in company building. Rather than simply optimizing existing businesses, many private equity firms are now focused on creating long-term value through hands-on operational support, strategic planning, and growth acceleration.

Understanding Private Equity’s Evolving Role

Historically, private equity was primarily viewed as a financial tool—buy a company, optimize it, and sell it at a profit. While this remains part of the playbook, the role of PE is evolving. Today’s investors are increasingly hands-on, bringing in talent, tools, and methodologies that help startups and growth-stage companies scale sustainably.

These investors are not just financiers; they act as co-builders. They offer deep expertise in areas such as market expansion, talent acquisition, technology integration, and operational efficiency. This model of active ownership is becoming a core element of modern private equity.

Why Private Equity Matters in Company Building

PE firms bring a unique set of advantages to the table:

• Capital Injection: Provides the necessary funding for product development, talent acquisition, or market expansion.

• Strategic Guidance: Helps refine go-to-market strategies and unlock new revenue streams.

• Operational Support: Offers access to a network of experts who can support execution across sales, finance, HR, and more.

• Governance and Accountability: Introduces performance metrics and milestones to ensure progress is measurable and continuous.

This combination of capital and capability makes private equity a strategic ally for founders and executives looking to scale their ventures.

Case Study: From Startup to Market Leader

Consider a SaaS startup with a strong product-market fit but limited resources to scale. A private equity firm steps in, not only providing capital but also bringing in a new COO, revamping the sales strategy, and introducing OKRs (Objectives and Key Results). Within two years, the company expands into three new markets, doubles its revenue, and becomes a category leader.

This illustrates how PE firms can shift from being reactive investors to proactive builders.

Challenges and Considerations

Despite the benefits, founders should be cautious:

• Loss of Control: PE involvement often comes with board seats and voting rights.

• Short-Term Pressure: Some firms may push for rapid returns over sustainable growth.

• Cultural Fit: Not all PE firms align with startup culture and vision.

Choosing the right partner is crucial. Founders should look for investors who understand their vision and are committed to long-term value creation.

Final Thoughts

Private equity in company building represents a strategic evolution in the investment landscape. With the right partnership, it can offer far more than funding—it can be a catalyst for growth, innovation, and long-term success.

Liquidity Along the Path to Exits: Smart Moves for Founders and Investors

Understanding Liquidity Before the Exit

For years, liquidity in startups meant one thing: wait for the big exit. Whether through an IPO or an acquisition, that was the long game for everyone involved: founders, employees, and investors alike. But today’s startup landscape is different. Companies are staying private longer. Funding cycles have expanded. And liquidity, once a distant milestone, is becoming a necessary tool along the way. In this post, we will explore how liquidity works before the exit, the options available to founders and early stakeholders, and what you need to consider if you're building or investing in a company with a long road to a traditional exit.

Why Liquidity Matters More Than Ever

Startups are maturing differently now. Ten years ago, companies like Facebook went public in under a decade. Today, many high-growth businesses operate privately for 10, even 15 years. That long timeline can make it difficult for early employees and investors to access any return on their equity, often their most valuable asset. 

Pre-exit liquidity. It's become a lifeline for founders and team members looking to fund new ventures, pay taxes on stock options, or simply achieve personal financial goals. For investors, it’s a way to de-risk a long-term position without abandoning support for the company.

The Rise of Secondary Transactions

One of the most common ways to unlock liquidity is through secondary sales, when existing shareholders sell their shares to new investors.

Secondary sales don’t generate capital for the company, but they do serve a vital purpose: allowing founders, employees, and early backers to realize value without forcing a company into an early exit.

Platforms like CartaX, Forge, and EquityZen have made this easier by streamlining transactions and verifying pricing. Secondary markets are now playing a bigger role in the startup economy, especially in later-stage companies where demand from outside investors remains high.

Equity-Backed Loans: Borrowing Without Selling

Another liquidity option gaining traction is loans backed by startup equity. In this model, individuals use their shares as collateral to access cash, often without selling a single share.

Here’s how it works:

• A founder or early employee borrows from a lender based on the current valuation of their equity.

• The loan typically carries interest and is structured to be repaid at the time of an eventual exit or liquidity event.

• Some companies even offer internal lending programs as a benefit to key team members.

While this option avoids dilution and keeps cap tables intact, it does carry risks, especially if the company’s valuation drops or an exit is delayed. Still, for those confident in the future of their startup, it’s a compelling way to stay invested and financially flexible.

Private Equity as a New Liquidity Channel

Traditionally, private equity firms entered the picture much later, usually post-exit. But today, many PE firms are acquiring minority stakes in growth-stage startups, offering direct liquidity to founders and early investors.

This approach has become especially appealing in tech. Firms like KKR, General Atlantic, and Insight Partners are investing in companies that may not go public for years but have strong fundamentals and clear revenue models. These investments give the startup fuel to grow, while giving shareholders a chance to take some chips off the table.

Best Practices for Startup Liquidity

If you're considering liquidity for yourself or your team, here are a few best practices to keep in mind:

1. Get Clear on the Company’s Position: Liquidity should support growth, not signal weakness. Ensure the company is in a strong financial and strategic position before exploring options.

2. Protect the Cap Table: Too many secondary sales or poorly timed loans can impact the cap table and scare off future investors. Maintain transparency and cap table hygiene.

3. Understand the Tax Implications: Secondary sales and equity-backed loans can have complex tax consequences. Involve a tax advisor early in the process.

4. Communicate with Stakeholders: Be transparent with your board, co-founders, and team. Liquidity decisions affect everyone, not just the seller.

Final Thoughts: Liquidity Is Now Part of the Growth Journey

Liquidity is no longer a one-time event at the end of a company’s story—it’s now a thoughtful part of the journey. Founders don’t need to wait a decade to see the value they’ve built. Employees shouldn’t have to walk away from great companies just to pay down loans or fund life goals.

As long as it’s managed with care, liquidity can strengthen startups, fuel new ventures, and keep everyone motivated along the way.